graphic design/brand development

 Every brand starts as a gut feeling — an idea that needs form. Crux helps give it shape. We don’t just design logos and call it a day. We dig into the story, the tone, the context — then build the visual system that makes it real. Whether you're launching something new or untangling a brand that’s gone sideways, we cut through the noise and craft something that sticks. Intentional design. Sharp messaging. Built to scale.